Forward Engineering expands with North American branch
The Germany-based automotive composites engineering and consulting firm cites electrification and automation as drivers of growth in the North American market.
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(FE) is a global engineering and consulting firm based in Munich, Germany, specializing in enabling cost-effective inclusion of fiber-reinforced polymer composites in serial mass-produced automotive structures. The FE team says it has been supporting North American clients and collaborating with regional technology partners on accelerated adoption of composite-intensive mixed material solutions for several years. Electrification, automation and demand for cost-effective innovation have fueled an increasing demand for FE’s production-based design and engineering services in the North American market.
On Feb. 20, the company announced the establishment of Forward Engineering North America LLC (FENA) and the appointment of Adam Halsband as Managing Director of North American Operations headquartered in Royal Oak, Michigan.
FENA’s mission is to provide local responsive design and engineering services, leveraging and growing the innovative portfolio of composite-intensive mixed material solutions expertise that FE has developed through its industry-leading and award-winning automotive design and
development programs.
“We are excited to have achieved our long-time goal of establishing Forward Engineering North America,” says Georg Kaesmeier, managing director of Forward Engineering GmbH. “With Adam [Halsband] leading the FENA team we are confident that we can continue meeting and exceeding our customers’ and partners’ expectations.”
“I am honored to have earned the confidence of my colleagues and to be appointed as Managing Director of FENA,” says Adam Halsband. “In the coming weeks we will be able to provide more information about our new office in Metro Detroit which will mark another key milestone for Forward
Engineering globally.”
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