Teijin Automotive Technologies rebrands to CSP
A new logo, tagline and continued North American operations reflects Teijin Automotive’s transition to a standalone, privately held company focused on innovative composite solutions.
As of July 2025, Teijin Automotive Technologies (Auburn Hills, Mich., U.S.) has rebranded to CSP. The new name marks the company’s transition to a standalone, privately held business and reflects its legacy in lightweight composite solutions.
As part of this transformation, the company has unveiled a new logo (shown above) and is retiring the historical “Continental Structural Plastics” name. The new tagline, “The Composites Solution Partner,” more accurately conveys CSP’s commitment to delivering innovative, high-performance composite solutions to its customers.
The redesigned logo features a sleek, modern aesthetic with thin lines and a forward-leaning stance — symbolizing motion, mobility and progress. Its lighter design reflects the advanced lightweight materials that define CSP’s product portfolio.
“This transition gave us an opportunity to return to a brand that is well recognized in the industry, while also giving it a fresh, contemporary update,” says Kim Zitny, director of corporate communications. “We’re excited to roll out our new brand identity across advertising, social media and upcoming industry events. A new website will also launch later this year.”
Now operating independently, CSP remains focused on building strong partnerships with leading OEMs and delivering solutions for the transportation industry. CSP will continue its North American operations at the following locations:
- Ohio: Carey, Conneaut, North Baltimore, Van Wert
- North Carolina: Lenoir, Salisbury
- Louisiana: Sarepta
- Indiana: Grabill, Huntington
- Texas: Seguin
- Michigan: Auburn Hills (two locations), Manchester
- Mexico: Saltillo, Tijuana.
Note that CSP’s operations are limited to North America. The European operations previously under Teijin Automotive Technologies are not part of this transition and remain separate.